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Why College Savings Might Need to Wait

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Last week, I had the honor of being featured in a MarketWatch article on the importance of finding a balance between saving for college and living a fruitful life with your family, full of memorable experiences and joy.

In today’s world, when you have a newborn, the “college clock” starts ticking immediately. While conventional wisdom says to start saving for tuition the moment you leave the hospital, I suggest a more nuanced approach.

The reality for many families is that competing financial demands — like retirement, emergency funds, and high-interest debt — often take precedence. The article outlines four critical financial benchmarks parents should meet before making college savings their top priority.

The 4 Financial Priorities to Secure First

Before funnelling significant monthly contributions into a 529 plan, experts suggest you focus on:

  1. An Emergency Fund: Aiming for a “mini-fund” of $2,000 first, eventually scaling to 3–12 months of living expenses.

  2. High-Interest Debt: Paying down credit cards or high-interest loans that can derail long-term stability.

  3. Retirement Contributions: Prioritizing your future self, particularly reaching at least your employer’s match.

  4. Cost of Living Stability: Ensuring your major fixed costs (housing, transport, food) are manageable enough to allow for “fun money” and future investments.

My Personal Take

When juggling the above goals, you need to take a balanced perspective. Retirement security is paramount, but college planning doesn’t have to be “all or nothing.” As I said in the article:

“Retirement savings should be prioritized before funding a 529 plan with regular contributions,” Joe told MarketWatch. However, he also notes that parents shouldn’t wait until they are “perfectly” set to get started. “I still advocate opening a 529 so that others can contribute.”

My philosophy is built on the idea that “it takes a village to pay for college.” By opening an account early —e ven with just $25 or $50 — you create a vehicle where family and friends can contribute for birthdays and holidays, allowing the fund to grow even when your personal budget is tight.

The Bottom Line

Financial planning isn’t just about the numbers; it’s about peace of mind. “Tomorrow’s not promised. We have to enjoy today.”

By securing your financial foundation first, you ensure that when you do start saving for your child’s education, you aren’t doing it at the expense of your own future.

If your family needs help navigating the intricacies of saving for college, please schedule some complimentary time with me so I can answer all your questions and give you peace of mind.

About the Author

Picture of Joe Messinger, CFP®

Joe Messinger, CFP®

Joe Messinger, CFP®, ChFC, CLU, CCFC is on a mission to end the student loan crisis one family at a time. He created the innovative College Pre-Approval™ system and has trained thousands of advisors across the country on how to seamlessly guide families through the college-funding maze with confidence and ease.

Messinger is a Co-Founder of College Aid Pro™, the award winning FinTech solution that takes the hassle out of late-stage college planning. A proud graduate of Penn State University, he is also Partner and Director of College Planning at Capstone Wealth Partners, a fee-only RIA.

Joe serves as a member of the Advisory Board for the American Institute of Certified College Financial Consultants (AICCFC) and the NAPFA Foundation College Affordability Project.

He is known as an industry thought leader in the area of college financial planning. He regularly speaks at industry conferences for the Financial Planning Association (FPA), National Association of Personal Financial Advisors (NAPFA), and the XY Planning Network (XYPN). His work has been featured in The Journal for Financial Planning, Financial Advisor Magazine, US News, and Bloomberg to name a few.

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Capstone Wealth Partners is a fee-only independent Registered Investment Advisor in Columbus, Ohio. We are financial planners for college-bound families.

The Capstone Blog offers up our best ideas on how to save and pay for college, all while staying on track for a confident retirement.

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